Your Bike to Work Day Morning Media Roundup

On the one day we might expect a more sympathetic or positive portrayal of bicycling for transportation in our local mainstream media, here’s what thousands of San Diegans read and heard yesterday and this morning on local news stations, channels, and websites about Bike to Work Day:

Maureen Cavanaugh of KPBS’s “These Days” thinks bicyclists wear “knee guards.”

Channel 10 equated the estimated 5,000 Bike-to-Work riders with the Amgen Tour of California.

SignOnSanDiego implied that one has to “sweat like an ox” in order to commute by bike.

Voice of San Diego didn’t mention it.

NBC 7/39’s website had a nice, short write-up and piece of fluff about “Bike to Work Songs.”

CBS 8’s website didn’t mention it.

SDNN had the best and most balanced coverage, with a piece by Chris Nixon, who “experimented” with car-free living last year.

Some readers wonder why Bike San Diego bothers to waste space on what the mainstream media does or does not cover with regard to bicycling. We are interested because most San Diegans don’t read Bike San Diego just yet; most of your neighbors, and certainly most of the drivers you will encounter today and every day on your commute, watch, read, and listen to the mainstream media. How bicycling appears there matters to every bicyclist in San Diego because it is a direct reflection of how you appear on a bicycle from behind the steering wheel.