Social Cycle Launches in San Diego

I received the following press release from Laura Rovick at Social Cycle. Rovick can be reached at 619.846.9436, and via email at


A first-of-its-kind “party on wheels,” brand-new to the West Coast, is gearing up to let the good times roll … literally.

Social Cycle. Photo from Social Cycle

Social Cycle, a new San Diego-based company, is debuting a unique, 16-passenger touring bicycle, pedal-powered entirely by its riders and steered by a professional driver. Just launched this month with two bikes in operation, Social Cycle currently hosts lively tours through Downtown San Diego — including East Village, Gaslamp Quarter, Marina/Seaport Village and Little Italy. Future tours will expand to such popular urban neighborhoods as Hillcrest, University Heights, North Park and South Park; as well as Orange County, Long Beach and the Los Angeles area.

Catering to both residents and visitors to San Diego, Social Cycle serves as a platform for socializing and having fun with friends, family and colleagues, while exploring local sights and enjoying fresh air and light exercise outdoors. Tours are ideal for simply cruising the city, bar-hopping, corporate events, conventions, team-building, bachelor and bachelorette parties, singles mixers, family reunions, tailgating, picnics, progressive dinners, and even wine tastings — the possibilities are virtually endless, and stopping points along each tour can be customized.

Social Cycle. Photo from Social Cycle

The concept for Social Cycle, owned and operated by longtime San Diegan Laura Rovick, was first launched back in 2000 in Amsterdam, where all bikes are manufactured, then licensed to select cities. Minneapolis was the first U.S. city to debut this eye-catching, Dutch-style party vehicle, with San Diego as the first city on the West Coast to launch it. All bikes are earth-friendly — powered entirely by the manual pedaling of their passengers, thereby burning zero fossil fuels.

The Social Cycle can be rented by the hour and requires a two-hour minimum. Regular price per hour for group tours is $200 (or $12.50 per person filling each of 16 seats) Friday thru Sunday; and $185 Monday thru Thursday. The price includes a “captain” who handles the steering, signals and brakes, while passengers simply pedal and enjoy. Prices may vary and are subject to change. Passengers must be at least 21 years old to ride.

For more information, visit Social Cycle online at and, and follow the company at