City to unveil new roadway safety campaign

The City of San Diego and SANDAG will unveil a new roadway safety campaign next month called "Lose the Roaditude" which aims to reduce the number of confrontations and accidents between automobile drivers, bicyclists, and pedestrians. The campaign is designed to increase awareness of basic traffic rules, promote courtesy, and reduce aggressive behavior by all users of public roadways.

From the webpage:

Through the Lose the Roaditude Campaign, we strive to foster respect among cyclists, motorists and pedestrians and encourage them to share the road safely by reducing aggressive attitudes while biking, driving and walking. Ultimately, the campaign goal is to modify the behaviors of these three groups in order to decrease the number of crashes, injuries and fatalities (emphasis added).


While the safety angle and the call to follow the rules of the road are much appreciated, one wonders whether bicyclists and pedestrians are really the source of much roadway aggression. Does yelling at a driver who nearly runs down a pedestrian or bicyclist constitute aggressive behavior? Suggesting that drivers, bicyclists and pedestrians all have an obligation to be courteous and observe traffic safety is fine (we're big proponents of bicyclists behaving courteously), but as long as automobiles constitute the majority of the traffic (and cause the majority of accidents), they should be the primary targets of any campaign to reduce aggressive and unlawful behavior.

Bike San Diego will be following this new campaign as it develops, hopefully in a positive direction.

City Projects Cropping Up

If you have been riding, walking, or driving on San Diego streets within the last two weeks, you have probably noticed some additional roadway construction. The results of a $102.7 million bond are coming to fruition across the city as crews get to work on a list of city council-approved projects, including resurfacing 120 miles of streets.

Bike San Diego noticed this morning that the wretched stretch of Maryland Street between Meade and Lincoln has been resurfaced. The lines have not yet been painted, but we can assume the bike lane will reappear there shortly. This is particularly handy for riders traveling between University Heights and Hillcrest, as they now have a smoother and safer ride down Maryland to Lincoln and the Vermont Street pedestrian bridge over Washington Street, rather than negotiating the often-hazardous intersection of Cleveland Avenue and Washington Street.

Noticed any other projects that are having an impact, either positive or negative, on bicycling in the San Diego metro area? Leave a note in the comments, or send us a tip.

Burley 2009 ST Product Recall

2009 d’lite ST and Solo ST Child

U.S. Consumer Product Safety Commission and Burley announced a voluntary recall of the 2009 d’lite ST and Solo ST Child Trailers. Although no incidents or injuries have been reported, the hazard reported is that "the axle assembly’s internal sleeve can loosen, causing one wheel to separate from the trailer. This poses a risk of injury to the child occupant or bike rider."
Burley's website has more information on the voluntary recall.

Image via

Velo Cult's New Website

new-logoEveryone's favorite South Park bike shop, Velo Cult, unveiled a newly designed website yesterday. Their new website has an online store that sells wool jerseys, and many, many drool-worthy bicycles. Sky Boyer's efforts in promoting bicycling culture and catering to the San Diegan bicycle commuter population have not gone unnoticed. We wish Mr. Boyer the best and for many satisfied customers.