After racking up more than 1000 free rides per day, the new (but unauthorized) Ofo bike share system was removed by UC San Diego officials last month. Despite the obvious demand for bike share, and a four-year-old UCSD undergraduate report describing a bike sharing system for campus, officials pulled the plug on the program.
Ofo’s “insurance policies did not meet campus requirements when reviewed by UCSD Risk Services”, according to UCSD Marketing and Communications Director Laura Margoni. In addition, a UCSD police officer explained that no procedure for maintaining or repairing Ofo bikes existed.
Dumping 300 bikes on campus meant Ofo was using the same business model disruption method as Uber, Lyft and Airbnb. Had these sharing economy companies waited for permission from officials – who were often unwilling or unable to comprehend the need for such services – they wouldn’t have succeeded. Similarly, Ofo demonstrated the large demand for bike share at UCSD by bypassing campus rules set by administrators who disregarded years of requests for such a program. After the bikes were removed, UCSD Transportation Services Marketing Manager Curt Lutz said:
“It is my understanding that the impression left by the OFO experience was that there is likely demand for a well implemented bike share program that has a sustainable funding model or to be piloted for trial of competitive models.”
Wasn’t this demand communicated to UCSD by the undergraduate report four years earlier, by multiple students and employees, and in employee parking and sustainability surveys? And while most municipalities have worked out agreements with unauthorized sharing services, UCSD instead removed a bike share system that cost nothing to install, with no official communication about its replacement. (Meanwhile every temporary parking lot closure is announced to campus.) Mr. Lutz again:
“We have been working on a review (internally and with cooperation of SANDAG staff) of bike share vendors, technologies and programs for the past several months to evaluate moving forward with an RFP or RFI (Request for Proposal/Information). UC Riverside and UCLA are just launching programs with two of the prospective vendors offering different technologies. At this time we believe that there is value in monitoring these implementations as part of our process. We are currently working with campus Procurement to scope options for bike share services including business models like OFO.”
Nearly 100 U.S. campuses had bike share systems in 2010, including UC Irvine. UC Berkeley will implement Bay Area Bike Share shortly – without monitoring UCLA and UCR. Yet UCSD still needs to monitor these programs before issuing a Request for Information? Encouragingly, Margoni states that a bike share pilot will roll out at UCSD this fall.
A bike share program is important to UC San Diego for a number of reasons. The freeway-like roads (or stroads) surrounding campus make conditions too dangerous for many off-campus residents to commute by bike:
As a result of the above, many commuters use SDMTS bus routes that take them to the Gilman Transit Center, on the south side of campus. This a 15-30 minute walk to many buildings on the vast UCSD campus, and bike share would address this first/last-mile problem of public transit. UCSD does offer a useful shuttle system, but if you miss one it’s still faster to walk.
Some students do use the limited bike racks (two) on MTS buses, but they are vulnerable to the massive bike theft problem on campus. Bike lockers would offer increased security but these do not exist at UCSD, despite my requests for installation several years ago.
While biking could shorten the long walk times between buildings, it is actually against the rules to ride a bike on either of the main north-south campus routes, from 8:30 AM to 5 PM. As a result, students frequently receive costly tickets simply for biking to class. As this report from CirculateSD suggests, why not simply create dedicated bike lanes on these routes and elsewhere on campus? BikeSD covered San Diego State’s new bike lanes back in 2011:
Instead, the Grove Path bike lane was installed for a short segment between the two main north-south UCSD pedestrian-only routes. Pedestrians often use the bike-only Grove Path lane, and are not cited for doing so.
Since bike share helps solve the last-mile problem of public transit, UCSD’s removal of Ofo contradicts the university’s attempts to increase the number of commuters using alternative transportation to campus. Proclaiming “Sustainability is in our DNA”, UCSD’s 2008 Climate Action Plan seeks to decrease the number of solo-driver commuters from 49% to 39% by 2018, via increased biking, walking, and public transit usage. Transportation is the largest contributor to greenhouse gas emissions in California, and San Diego faces severe coastal impacts from a predicted 10-foot sea level rise by the end of the century:
However, since its Climate Action Plan was announced, UC San Diego has taken the following actions with respect to transit:
UCSD’s goal of reducing single occupancy commuters is shared by the UC Office of the President (UCOP), which publishes an annual report outlining mode share rates and reduction goals:
However, UCSD’s mode share numbers above are for all commuters entering campus, including students – not employees, as the report indicates. Since the university has no way to distinguish students from employees in its semi-annual counts, the employee single occupancy vehicle number shown above is incorrect (a commuter mode share survey was recently launched to address this misrepresentation), and skewed downward by the large number of students using public transit. Students voted overwhelmingly to pay a quarterly fee for discounted bus service after the free bus zone was killed, and the MTS 201/202 Super Loop has the highest ridership per revenue hour in San Diego’s bus system.
It should be noted that UCSD has taken some positive steps regarding alternative transportation, including the well-intentioned Grove Path above, and planning for Class II (unprotected) bike lanes on a short segment of Gilman Drive and the new Voight and Gilman bridges. UCSD is contributing at least $1.2 million to the Gilman Drive bridge, which will provider a calmer east-side route to campus. UCSD also provided 1.6% of the funding for the Genesee/I-5 project, which will include a bike path connecting campus to the Sorrento Valley Amtrak station. Yet many of the projects identified in the 2012 Bicycle and Pedestrian Master Planning Study still have not begun, nor has funding been identified.
Further, UCSD’s alternative transportation spending is constrained by its limited sources, which are parking and ticket revenue. (UCOP goals for increasing alternative transit usage aren’t backed by significant funding.) And employee parking permit fees don’t come close to paying for the $100 million-plus cost of multiple new parking garages planned for campus (Torrey Pines North Living/Learning Neighborhood, Mesa Nuevos and Osler). Given the rapid rise of ride-sharing services like Uber/Lyft, does it make sense for the university to continue building costly parking garages? As ride share systems test flat-fee pool programs, new and inexpensive options will exist for automobile commuters to skip vehicle storage on campus.
If sustainability is truly in UC San Diego’s DNA, it should be leading state efforts to reduce greenhouse gas emissions from transportation. Removing a free bike share system that complements public transit isn’t leadership, nor is it consistent with UCSD’s sustainability claims.